Rangkuman Manajemen Pemasaran

1. INTRODUCTION
2. COMPANY & MARKETING STRATEGY
3. MARKETING ENVIRONMENT & MIS CUSTOMER SATISFACTION
4. CUSTOMER LOYALTY & CRM CONSUMER MARKET BEHAVIOR
5. BUSSINESS MARKETS BEHAVIOR
6. SEGMENTING, TARGETING, POSITIONING
7. PRODUCT
8. PRODUCT (SERVICE)
9. PLC
10. PRICE
11. PLACE
12. MARKETING PLAN
13. PROMOTION